Happy Saturday! This week’s Selfish Saturday spotlight features, Da’Shya the CEO of Pure Clarity Hair Collection. Pure Clarity HairPure Clarity Hair is a successful online hair boutique that’s been in business for 5 years. They offer the best 100% Virgin Human Hair. It’s black-owned, and I am a loyal customer. Check out my interview with the CEO below.
What inspired you to create your own hair company?
I was inspired by other young black entrepreneurs; I aspired to have a better life. At the time I was round a friend and helping her develop and market her hair company. Then I began whole selling hair from her and invested in myself. I believe when you’re around other successful people you realize your own potential.
What problem did you see that needed to be fixed?
People weren’t educated about the type of hair they were purchasing, they just saw celebrities and what looked good in photographs. I wanted to educate and sell quality hair. There are so many things inside of hair that people don’t know about like synthetic fiber, mixed blend (mixed with animal hair) and other chemical processes. Raw hair is natural. It involves a direct donor and natural textures. My hair comes straight from the head. It can be washed and conditioned maintaining it’s natural state providing long-lasting quality hair.
What were some of the biggest hurdles you faced when building your company?
Trying to separate personal from business. I had to remain firm with my pricing. Initially, a lot of people weren’t willing to pay the price I set for my products. They were getting the quality product, but don’t want to pay. I had to learn to stop catering to those people. I took a leap of faith and branded towards those who can afford my products. If I would’ve continued to allow people to low ball I wouldn’t be where I want to be.
Who were your mentors along the way?
My father was my mentor. He was there throughout the startup process assisting me with marketing, and providing me with guidance.
What’s the #1 piece of advice you would give anyone wanting to work in your industry?
It’s okay to study your competitors, but don’t try to rush your success. Branding and marketing is everything, without that your business will fail. Do not be scared to struggle. Keep fresh new ideas and remember you are your investment.
Thanks for reading. Stay Selfish.